+248%
uptick in installs while a UA campaign was running supported by strong discoverability on Huawei AppGallery.
300%
estimated average cohort ROAS was delivered — with a 7-day ROAS of 28%.
+500%
Monthly Active Users on Huawei AppGallery during the campaign period.
Global revenue growth
Monthly earnings from alternative stores such as Samsung Galaxy Store, Huawei App Gallery and ONE store climbed to a record high, providing hundreds of thousands in incremental revenue for the title. This milestone marks a significant surge in value creation starting from December 2025.
Global revenue growth
While Flexion’s portfolio of 37 top grossing games averages more than 10% incremental revenue from alternative stores, the strategy for Zombie Waves delivered incremental value that was significantly higher than the portfolio benchmark.
