We recently asked Anastasia Tvorogal, Head of Account Management at Flexion, about the biggest misconception game developers have about expanding into alternative app stores. Here’s what she had to say:
"One myth I’d instantly debunk is that launching on alternative app stores simply cannibalises your Google Play audience.
In reality, stores like Samsung Galaxy Store, Huawei AppGallery and Xiaomi GetApps have strong OEM device ecosystems of their own. And as the mobile distribution landscape and legislation evolve, more users are becoming comfortable with and incentivised to use the store that comes natively with their device.
These stores are also increasingly good at giving users reasons to engage: targeted content, regular promotions and rewards, discounts, and developer-exclusive offers. That means reaching users in a different environment, rather than simply moving the same audience from one checkout to another.
Of course, some migration can happen. The much bigger opportunity is incremental: reaching entirely new audiences and unlocking fresh revenue that developers may otherwise be leaving on the table."
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