Introducing Flexion
Flexion takes the best in games and distributes them more widely. With Flexion, developers extend their reach while keeping control of costs. We handle the technological challenges and eliminate marketing concerns. Our approach reduces your risk as you seek new market opportunities and minimises the costs of this investment. Flexion offers a service to extend the reach of a game, providing both technical input and marketing to drive increased revenue and wider audiences.
User acquisition is a major part of Flexion’s service. As regulatory oversight and platform initiatives on user privacy become more onerous, it is increasingly difficult for developers to guarantee a return from marketing spend. Flexion has invested in influencer marketing and multiple platform relations, offering a next generation approach to building game audiences.
Operating as a bridge between developers, platforms, audiences and influencers, Flexion enhances game experience for users and revenue performance for the others. Everyone wins.
Flexion fast facts
Founded:
2007
HQ:
London
Offices:
Budapest, Düsseldorf, London
Listed:
Nasdaq First North, Stockholm
Company type:
UK public limited company (PLC)
Influencers:
Game influencer marketing agency Audiencly was acquired in 2022
Vision
To become the world leader in marketing services for games in a growing and open market
Mission statement
To expand, innovate and provide marketing services and technology to the top games companies in the world
The games market
Although significant change is predicted in the games industry, it remains a huge market and continues to grow. Demand for Flexion’s services is likely to continue to boom.
- Revenue in the mobile games market is projected to reach US$98.74 billion in 2024.
- Revenue is expected to show a compound annual growth rate (CAGR 2024-2027) of 6.39%, resulting in a projected market volume of US$118.90 billion by 2027.
- The number of users is expected to reach 1.9 billion by 2027.
- User penetration will be 22.1% in 2024 and is expected to rise to 23.3% by 2027.
- China will be the largest source of revenue, predicted at US$34 million in 2024.
- The average revenue per user (ARPU) in the mobile games market is projected to be US$57.64 in 2024.
Source: Statista
Our management team
A pioneer and entrepreneur in gaming who leads Flexion, day to day. Jens has a great deal of experience, having previously worked for games companies and content aggregators.
Niklas joined Flexion in 2014 to build up the finance team, bringing 15 years of experience within banking, fund management and start-ups in London and Dubai.
Per has more than 15 years of hands-on experience as a problem solver in the web and mobile start up space. He has built Flexion's organisation from the beginning, setting up and recruiting for offices in London and Budapest.
Founder of the Düsseldorf-based influencer marketing agency acquired by Flexion in 2022, Adrian is in the vanguard of new user acquisition models for game developers and platforms.
Make contact
Email us at hello@flexionmobile.com and the best person to answer your query will get back to you as soon as they can
Find us
Unit G5 Harbour Yard
Chelsea Harbour
London SW10 0XD
United Kingdom
Duisburger Str. 44
40477 Düsseldorf
Germany
Budapest
Horvát utca 14-26. 3.em
1027
Hungary