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Why Alternative App Stores Offer Fresh Revenue, Not Recycled Audiences

One myth I’d instantly debunk is that launching on alternative app stores simply cannibalises your G

Zombie Waves Case Study

Exprexion Unlocks Massive, Mid-Lifecycle Growth for Zombie Waves

Flexion, the games marketing company, partnered with Fun Formula to secure a major lifecycle milesto

Invest in a team with strong vision about the roadmap to success

In our video series Conversations, we ask developers and industry experts for their insights into th

Give a game the energy it deserves before proliferating new IPs

In our video series Conversations, we ask developers and industry experts for their insights into th

Developers need to build a universe for their game to drive and engage users

In our video series Conversations, we ask developers and industry experts for their insights into th

How AI may power the future of games marketing

In our video series Conversations, we ask developers and industry experts for their insights into th