Getting Started

Understand the Flexion model, what we handle for you, and the shape of the work ahead.

Welcome to Flexion

Launching on alternative Android app stores presents a significant opportunity to reach new users and generate additional revenue beyond Google Play. However, expanding to stores such as Samsung Galaxy Store, Huawei AppGallery, Amazon Appstore, ONE Store and others often introduces a range of technical, operational and commercial challenges.

Each store may have different requirements for:

  • Billing and purchase processing
  • User authentication and sign-in services
  • Attribution and marketing measurement
  • Store-specific APIs and integrations
  • Device ecosystem support
  • Submission processes and compliance requirements
  • Ongoing store management and operations

Traditionally, supporting multiple stores means maintaining separate integrations, managing relationships with multiple platform owners, and dedicating internal resources to publishing, testing, updates and live operations.

What Flexion Solves

Flexion simplifies alternative app store distribution through a single SDK integration and managed service model.

Rather than integrating separately with each store, developers create a dedicated Flexion Variant of their game and integrate the Flexion SDK. Once complete, Flexion manages distribution across supported alternative app stores, helping developers reach new audiences without the overhead of supporting each store independently.

This approach allows developers to:

  • Access multiple alternative app stores through a single integration
  • Reduce engineering effort associated with supporting multiple store ecosystems
  • Minimise ongoing operational overhead
  • Maintain feature parity across supported stores
  • Continue focusing on developing and operating their game

Continue Reading

The pages below provide a high-level overview of the Flexion platform and the journey from integration through to launch.

  • Your Flexion Journey — understand the end-to-end onboarding and launch process.
  • Integration Overview — learn how the Flexion SDK works and what changes are required.
  • Managed Service Overview — understand the operational services provided by Flexion.