Introducing Flexion
Flexion takes the best in games and distributes them more widely. With Flexion developers extend their reach with no upfront costs and little effort. There is almost no risk and there’s little investment so the return is excellent. Flexion offers a service to extend the reach of a game, providing both technical input and marketing to drive increased revenue and wider audiences.
User acquisition is a major part of Flexion’s service. As regulatory oversight and platform initiatives on user privacy become more onerous, it is increasingly difficult for developers to guarantee a return from marketing spend. Flexion has invested in influencer marketing and multiple platform relations, offering a next generation approach to building game audiences.
Operating as a bridge between developers, platforms, audiences and influencers, Flexion enhances game experience for users and revenue performance for the others. Everyone wins.
The games market
Although significant change is predicted in the games industry, it remains a huge market and continues to grow. Demand for Flexion’s services is likely to continue to boom.
- Revenue in the mobile games market is projected to reach US$286.50 billion in 2023.
- Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 7.08%, resulting in a projected market volume of US$376.70 billion by 2027.
- The number of users is expected to reach 2.32 billion by 2027.
- User penetration will be 25.1% in 2023 and is expected to rise to 29.2% by 2027.
- China will be the largest source of revenue, predicted at US$82 billion in 2023.
- The average revenue per user (ARPU) in the mobile games market is projected at US$148.80 in 2023.
Source: Statista
Our management team
Jens Lauritzson
Chief Executive Officer
Per Lauritzson
Chief Operating Officer
Adrian Kotowski
Founder of Audiencly, General Manager Influencer Marketing
Victor Horbach
Chief Revenue Officer, General Manager Distribution
Media requests
We’re always happy to help press and bloggers with quotes, comments, news and contributed articles.
Our experts can help with stories on:
- The game business
- The technology behind games
- Alternative and direct markets for games
- Building audiences and revenue for game developers
- Using influencers to promote games
- Working with game platforms and app stores
Get in touch with
Scott Johnston
Media requests
We’re always happy to help press and bloggers with quotes, comments, news and contributed articles.
Our experts can help with stories on:
- The game business
- The technology behind games
- Alternative and direct markets for games
- Building audiences and revenue for game developers
- Using influencers to promote games
- Working with game platforms and app stores
Get in touch with
Scott Johnston
What developers say
“Flexion stood out due to their proven track record expanding developer’s markets – and helping their games fly- with minimal investment.”
“Flexion impressed us with how easy they make it to publish in alternative markets, allowing us to concentrate our resources on developing the game.”
“Flexion is a proven partner that will help introduce our award-winning titles to new audiences in the alternative stores.”
“We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. This collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play.”
“The alternative stores give us significant advantages in activation and average revenue.”
“It always feels like they have our backs. That makes sure we maximise revenue while adding new audiences.”
“Flexion’s know-how about how these markets work helped us breathe new life into Gods and Glory.”
“The alternative app stores add to the game’s success, helping us reach a wider audience on other devices.”