Flexion will launch the first game in Q1 2025
Flexion (NASDAQ: FLEXM.ST), the games marketing company, has partnered with Electronic Arts (NASDAQ: EA) a global leader in digital interactive entertainment, to bring a selection of the publisher’s best-in-class mobile games to the Alternative App Stores: Amazon Appstore, Samsung Galaxy Store, ONE Store and Xiaomi GetApps. Flexion will launch the first of EA’s mobile games included in the partnership in Q1 2025.
Flexion’s distribution services reach new players from alternative app stores, significantly reducing the upfront cost or work from its partners to boost revenue and activate new audiences.
“We’re delighted EA has chosen to work with us and can’t wait to launch their hit mobile games,” says Jens Lauritzson, CEO of Flexion. “Developers make better margins, higher revenue and reach bigger audiences with broader market channels, like the alternative app stores. Using Flexion’s expert third-party services to do this reduces upfront financial and manpower costs and therefore risk.”
About Flexion
Flexion grows revenue and audiences for games. Our mission is to become the leading games marketing company. We offer unique game distribution and influencer marketing services to top grossing developers around the world. Flexion boosts game revenue and audiences for games by maximising their performance in new alternative app stores, including the Amazon, Samsung, Huawei, Xiaomi and ONE Stores. In 2022, the company acquired Audiencly GmbH, a leading game influencer marketing agency. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB. http://flexion.games
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.